Air Arabia was established in 2003 and is the largest low cost airline in the Middle East. The parent airline is based in the United Arab Emirates. However, in 2009 a sub company jointly owned by the parent airline and Moroccan businesses was established in Casablanca. This venture has, so far, been successful and Air Arabia has just commenced low cost flights from Luton and Gatwick to Casablanca and also to Tangier. This increases the opportunity to create a 2 centre holi